Since its birth in the UK in 1907, PACE has been driven by a strong engineering mindset and a commitment to uncompromising quality. Over more than a century of development, the brand has established a reputation built on safety, consistency and long-term reliability. This British engineering heritage continues to guide PACE as it delivers dependable performance across diverse markets and driving conditions worldwide.

PACE’s advanced R&D system integrates material validation, structural simulation and comprehensive performance testing. From rubber compounds to carcass construction, every design decision is supported by laboratory data and real-world validation. This systematic approach ensures a well-balanced tyre performance in grip, durability, comfort and efficiency, meeting the demands of modern mobility.


PACE further strengthens its competitiveness through Industry 4.0 intelligent manufacturing. Automated logistics, smart warehousing and real-time inspection systems cover every critical stage, from mixing and calendering to curing and final inspection. Combined with strict quality management standards that exceed industry norms, PACE guarantees stable and consistent tyre quality — delivering British engineering confidence on every journey.







