Chairman Mike Zhang of SD-International Concludes Successful Visit, Boosts PACE’s Position in Europe’s Premium Tire Market

As part of a global tour to strengthen international partnerships, Mike Zhang, Chairman of SD-International, recently visited the United Kingdom to meet with key strategic partners of PACE TYRE, the company’s premium tire brand. The visit marked a significant milestone in PACE’s ongoing expansion in the European market, reinforcing collaboration and laying the groundwork for sustained growth in the high-performance tire segment.

Strengthening Partnerships and Celebrating Success

During the visit, Chairman Mike Zhang presented the “Outstanding Sales Performance Award” to PACE’s UK partner, recognizing their exceptional achievements in the 2024 tire sales landscape. Through robust channel development and professional market operations, PACE TYRE has achieved remarkable growth in both sales volume and brand recognition in the UK, becoming a rising force in the premium and ultra-high-performance (UHP) tire segment.

One of the highlights of the visit was a striking Porsche sports car equipped with PACE tires showcased in the partner’s showroom. This display perfectly illustrated the superior handling, traction, and performance characteristics of PACE tires, reinforcing the brand’s positioning as "Performance-Driven, Professionally Trusted, and Enthusiast-Approved."

Open Dialogue, Shared Vision for Future Development

In a series of strategic meetings, the two sides held in-depth discussions on a range of key industry topics, including:

• Shifting consumer tire preferences

• Tire technology upgrades and innovation

• After-sales service optimization

• Trends in localization and supply chain agility

The UK partner also shared valuable insights from the front lines of the market, offering constructive suggestions to support PACE's further expansion in the UK and broader European tire market.

Both parties agreed that in a fast-evolving global landscape, PACE must continue to center its development around product strength, service excellence, and win-win cooperation, while deepening localization efforts and enhancing brand competitiveness.

Looking Ahead: Global Collaboration for Mutual Success

As a flagship high-performance brand under SD-International, PACE TYRE remains committed to its brand values of “Professionalism, Trust, and Win-Win Collaboration.” The brand continues to invest in cutting-edge tire R&D, and is actively building strong partnerships with distributors and retailers worldwide.

PACE’s visit to the UK not only reflects its firm global strategy but also highlights the confidence and synergy between the brand and its international partners. Moving forward, PACE will maintain its momentum with a spirit of openness, innovation, and excellence, driving into the future of the global premium tire market.